My name is Gabriela Boučková.
I am a mother of two children - Beata and Albert.
I studied economics, but I've been close to fashion since I was a child - whether through my own interest or experience working in the Czech Republic and abroad. However, with the arrival of my children, my perspective changed.
As a full-time mom, I'm more interested in what really suits my children than trends - comfortable clothes made from quality natural materials that are durable, comfortable to wear, and don't restrict movement. But despite the wide range of products on the market, it was often difficult to find something like that.
About BejBej
How it started
And so the BejBej brand was created - named after my children Beátka and Bertík.
My goal was to create clothes that would please moms and serve their children to the fullest. Timeless style, growing cuts, thoughtful details and natural materials - these are the foundations on which BejBej is built.
About production
Quality materials, sewn in Prostějov
We sew from European linen and cotton in Prostějov - a traditional center of Czech textile production. We have buttons from the Styl cooperative with more than seventy years of tradition, labels come from Central Bohemia. Local production and personal supervision of every step are essential for me.
Our mission
I believe that children's clothing does not need to be overly expressive - the most beautiful things are the children themselves. I would be very happy if BejBej would contact you and even better if our pieces become part of your story.
With love,
Gabriela 💛
View the summer collection
